HAAY!
HAAY! - Healthcare All About You! - is a healthcare app idea created by Hari Nair (Zuno Carbon CEO). The application’s target user is senior citizens and would utilize AI to address mental and physical health concerns.
Graphic Designer, Editor
I created the following application mockups to be used in a product pitch to potential investors. I used Figma to design/map the flow of the application and then animated the final product in Final Cut Pro. Using modified open source graphics as well as my own original designs, I created an aesthetic that was both clean and easy for senior users to understand.
Mental wellness module script
Figma design file
See color story below!
Color Story
Red emphasizes urgency and decision, so I used it principally for Emergency buttons, “No” response, and medical warnings.
Green emphasized important confirmation buttons. Additionally, I used green for COVID-19 (as opposed to red) to reduce fear association for elderly population.
Orange gives priority as a brighter color but communicates less urgency than the color red, so I used this for Test Readings interface.
Blue was utilized for Mental Wellness buttons for a calming interface; I also used a hierarchy of blue shades to convey elements dependent on time/approval.
Gray in a lighter shade conveys professionalism without being overly clinical. The background color was a good medium between pure white (which may cause eye strain for seniors) and black, which could feel unapproachable.
Yellow is associated with energy, so I used it for the Medication subcategory to motivate users to check this feature regularly.
Purple was used for Long-term conditions/Chronic disease; I wanted cool-toned colors for all main menu items to prioritize red for strictly urgent items.